In last of couple years, we have seen exponential growth in smartphone users. More and more people are using small-screen devices now to view Web pages and that’s the reason a responsive web design is very important. We will know more in this article about responsive web design and benefits of responsive web design for your website.
What is responsive web design?
Simplest definition for a responsive web design where web pages are optimized for viewing on different types of devices. It is an approach where a web designer creates a web page that resizes itself depending on the type of device it is being seen. So the device could be a desktop computer monitor, a laptop, a 10 or 7-inch tablet or a smartphone screen.
Let’s not be confused with a mobile friendly website and a responsive website. There is bit difference in both. A mobile friendly website looks good on mobile devices but may not look so good on devices with bigger resolutions. In the most cases, there is a desktop version of a website and then there are dedicated pages (usually on an m.subdomain) which are optimized for mobile and different from those shown on the desktop. But in a responsive website there is only one set of pages for a website and these pages are coded in such way to adapt the screen size of device.
Benefits of a responsive web design
There are many advantages of responsive web design related to SEO, better user experience and staying in synch with the latest trends in web design. We will try to list few important benefits here.
1: Better User Experience:
There is a proven connection between a better user experience and your websites’ conversion rates. Better user experience helps in engaging visitors to stay on your website and consume content through the device of their preference or choice. As a responsive web design is all about offering users optimal experience no matter what device they are using and that’s exactly what it does.
If you are not offering your users a good experience on the device of their choice, you may lose visitors or customers. On the other hand, if you make sure that the experience they will have on the various devices is good, you are more likely to retain them as visitors and later convert them to customers.
2: Stay Ahead of the Competition
Increasing number of smartphone users indicates that future of web going to be mobile. So by having a responsive website you are a step ahead to your competitors (if they are not following a responsive design).
3: Cost Effective
The major difference between having a responsive website versus a mobile friendly version is that you only need to maintain one set of code, one set of pages for your website. So any changes or new functionality you offer to the desktop version are automatically available on mobile as well and you don’t have to maintain a separate page for mobile. Also it helps on focusing all your efforts on a single SEO strategy and have a single set of URLs and so on which results in time and cost savings, especially over time.
4: Easier to Track & Manage:
With a responsive layout, its easier to track and manage your website and monitor user activities. Since you have a single set of code (single responsive site) means that your analytics are all in one place and you don’t have to track conversion paths and user journeys on multiple sites.
5: Google Recommend Responsive Web Design;
Google recommends having a responsive website design because they say that having one URL for both your desktop and mobile sites makes it far easier for their algorithms to index content, organize and crawl.
Thank you for reading this article, please feel free to leave a comment and share your thought on this topic. If you are interested to know more about responsive design or to make your website responsive, contact us today and we will be happy to assist you.