The mobile-first and responsive approach to web design has changed the design approach and traditional way of web designing. There is a very common question asked frequently that what’s the difference between UI and UX?
What is UI
UI or User Interface is what users interact with directly, everything they see, touch and hear within a piece of software or a website. It’s the outermost layer of an application. UI design is mostly a visual discipline, although voice and written word are gaining more and more traction thanks to voice assistants and conversational interfaces.
At the most basic level, the user interface (UI) is the series of screens, pages, and visual elements like buttons and icons that we use to interact with a device.
What is UX?
UX stands for User eXperience. It’s a holistic term encapsulating each and every different kind of touchpoint a user has with a product.
The term UX was coined by cognitive scientist Don Norman in the early 1990’s while he was VP of the Advanced Technology Group at Apple.
Here’s how he formally defines it:
“User experience’ encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”
UX isn’t limited to the visual interface of your product. It’s a concept that has many dimensions and encompasses the entire journey a person takes, including:
- The process they go through to discover your company’s product
- The sequence of actions they take as they interact the interface
- The thoughts and feelings that arise as they try to accomplish their task
- The impressions they take away from the interaction as a whole
So to make it simple and easier term which your client might appreciate is that UX is a much bigger pie than UI.
Qualitas – DELIGHT CUSTOMERS with Qualitas, a carefully designed system for tracking, prioritizing, and solving customer support ticket.