It doesn’t matter how great your product or services are, it will not give you the great result until and unless you have a good Lead Management Software to record, manage and track your leads.
Reports state that after companies put in a lot of time, money and effort doing marketing and promotional activities, they get a lot of leads but end up not following up on pursuing them. This occurs because they get lost, rejected or overlooked. This can lead to the loss of a lot of potential revenue to your company. The best way to avoid this situation is to put in place a lead management system.
So what is Lead Management?
Lead management is the process by which marketing acquires, evaluates, nurtures and hands off leads to the sales team.
A good lead management system can help your company in many ways to produce better results:
Organise Leads: Having a lead management system allows you to have an organized method of categorizing leads as they are taken. They can be organized in several ways such as behavior pattern of customers, location, media channel and more. Not having a lead managing system can make it difficult to organize and maintain leads.
Reaction Time: Customers these days require an immediate response to their inquiries. Without having a lead management system, responding to customers request can take some time. If some leads do not get a response within some hours or a day they are most likely to consider other options.
Tracking Leads: With a lead management system in place, your company will be able to determine lead’s status during the process. This helps you to decide if you should engage them through more marketing efforts.
Categorisation & Location Benefits: If your company has a large sales territory, a lead system provides an organized method by which leads can be given to the sales team to make contacts. The sales team is given leads based on their location, product line or other factors. This helps you to adequately use your sales staff by giving leads to the appropriate sales teams at the right time. The also helps the sales team become more efficient and reduces the chances of following up on leads that have no prospect.
Establish A Relationship: With most customers not ready to purchase a product or use a service even having a contact or two with your company, a lead management system can help you get that customer commit to your company. This occurs by your sales team having several interactions with customers which help them know more about your products and services and become comfortable making the decision to purchase.